BENCHMARKING
here are some benchmarking on biologic/organic shops

BODY SHOP
-born in UK in 1984
-recognizable by the geen color (the walls of the shops are green everywhere)
-they sell bath products,make up,also home products like oil burners,fragrances,candles
-they try to help communicate human rights and enviromental issues
-shops spread all around the world
MADE WITH PASSION (their slogan) = which means against animal testing,support community trade,activate self esteem,defend human rights,protect our planet



NATURA SI " THE SUPERMARKET OF NATURE"
-born in 1992 in verona,italy
-now thay also have 4 shops in spain,but they are basically located in italy
-in the shops they have also they own label
-they sell only bio or organic products ( home products,cleansing stuff,make up,body products and a wide selection of food)
-they have more than 4000 shops in italy
-also have a monthly magazine


BOTTEGA VERDE
-born in 1972 as an herbal shop in siena, italy
-at the beginning they use to sell only by catalogue
-in the 1996 they created the first shop ( now more than 200 shops in italy)
-they try to create an harmonica and seren atmosphere in their stores
-they sell natural products (bath, make up,home) .wide use of flower and plants extracts.
-different lines have different colors (ex:sensitive skin line is pink)

ok it's not much but that's all i found.i hope it can be useful to make a comparison. sorry for not being there but still i'm not able to walk (isabella told you,i suppose) i hope to be able to come back by tomorrow please let me know anything. thank you guys